Skype founders Niklas Zennström and Janus Friis have unveiled their latest creation. Joost pronounced "juiced" is a web based video browser that aims to TV up the Internet. Users download the Joost software, and browse channels much like regular TV. The system generates revenue through advertising, though in a less obtrusive way than television. Joost is also in the process of signing deals with content providers, making things nice and legit. Of course the system has a peer to peer element, meaning users will be sharing video with one another.
Joost will mark the third venture from Zennström and Friis. Both file sharing software Kazaa, and telephone over Internet provider Skype have proved lucrative for the Scandinavian duo. Time will tell whether or not they've scored a hat trick in the increasingly crowded video content market.
