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Online viewing cutting into television viewing

I have certainly been watching less television because I am spending more time online. And most of the time I do spend online, I am watching video. And though I spend much of the time finding videos for my video blog, I still imagine I would spend a lot of time watching online video more than television because it is simply more interesting. So the results of the ICM poll came as no surprise, BBC "found that some 43 percent of Britons who watch video from the Internet or on a mobile device at least once a week said they watched less traditional TV as a result." The number will surely rise as new video streaming devices come into the market, like Apple's ITV (due in January). However, the final frontier to online video will be in creating revenue for itself. I imagine Google and other online advertisers are already thinking of all this.
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